Thanksgiving Menu 2021

 

We are so excited to present to you: our curated New York Shuk Thanksgiving Menu! At our house, we do thanksgiving a little differently—think your traditional meal but with some Middle Eastern flair. This year, we invite you to swirl in some Harissa to that mashed potato recipe, maybe rub some Shawarma on your classic turkey, perhaps add Kafe Hawaij or Ras el Hanout to that marshmallow-sweet potato casserole (and definitely to your pies), even some Sumac to your cranberries (don’t knock it till you try it), or adopt a new recipe to be a staple on your family thanksgiving table!

Happy Thanksgiving from us at New York Shuk!

 

 

COCKTAIL HOUR


 
 

Make The Dancer your signature drink for the evening. Warm and festive flavors come together in this truly unique cocktail. Make the Ras el Hanout syrup in advance so you can whip up this cocktail for your guests with minimum effort and the utmost flavor.

Another drink option for the evening is our Golden Delicious Cider Cocktail. Garnished with star anise, cinnamon sticks, and apple slices—a cocktail can't get much more Thanksgiving-festive than that.

 
 

APPETIZERS
(aka. distract your guests while you put the finishing touches on your meal)


 
 

Roasted Red Pepper Salad, Burrata and Za’atar Chips. This ‘antipasti’ (with a middle eastern twist) if you will is the easiest platter to prep, and will automatically get the host job rolling as your guests start arriving and you need to be in the kitchen finishing up the big meal!


 

Bourekas, Meat & Harissa Stuffed Puff Pastry. These make for the perfect finger food! Remind your guests this is just the appetizer course, don’t fill up on the bourekas!

PHOTO BY ROCKY LUTEN

Our mouths were watering when we found this recipe for Baked Brie in Puff Pastry with Cranberries, Pistachios and Sumac by Emily Connor for Food52. As we said, don’t knock Sumac + cranberries till you try it. This appetizer is also put together so easily and will certainly WOW your guests.


Who decided the food needs to come out perfectly hot AND all at once? Encourage pacing and savoring the meal this Thanksgiving by starting out with this deeply satisfying ‘Marak Katom’ or ‘Orange Soup’ by Leah Koenig. The soup is typically made up of carrots, sweet potatoes, and a variety of squash, along with warming flavors of cinnamon and Hawaij—so basically: it’s Thanksgiving in a bowl. (For a nice kick, add harissa for serving).

 
 
 

STUFFING!


 
 

PHOTO BY DIANA YEN

The addition of Baharat to stuffing in Heather Lawless’ Canadian-Syrian inspired recipe from The Kitchn is genius! Baharat is a warm mixture of cinnamon, cumin, allspice (and in ours, rose petal to give it a lovely floral note) meeting with a kick of black pepper—it sounds like the perfect ingredient to tie together the often savory-sweet Thanksgiving staple that is stuffing.

 
 
 
 

 
 

THE STAR OF THE SHOW
but not if you prefer chicken
TURKEY!!!!!!!!!


***Something to note, any of our spices can be added to your usual turkey rub to deepen the flavor of your meat: Shawarma, Baharat, Za’atar, Hawaij, Fiery Harissa, Herby Harissa, and Rosey Harissa are all great options.

 
 

Adeena Sussman’s Za’atar Chicken over Sumac Potatoes is on our list for three reasons: 1-It’s delicious. 2-This is here for the turkey haters (we know you’re out there). 3-If you’re having a smaller Thanksgiving this year, this dish is a great option that feels really special!
***btw…you can definitely use this za’atar method on a turkey, just saying…


 
 

PHOTO BY PAUL COSTELLO


This Moroccan-Spiced Turkey Recipe by Marcus Samuelsson for Food&Wine features Ras El Hanout as the star ingredient along with some lovely citrus notes. This sounds like a refreshing recipe for Thanksgiving turkey that we are dying to try!


 
 

 
 

SIDES SIDES, oh and more sides!


 
 

Step aside green bean casserole! Our Matbucha Braised Green Beans are a great alternative to the often heavy, preservative filled, gloopy green bean dish we see time and time again on Thanksgiving tables. The matbucha addition to the green beans will provide a balanced and bright taste to a table full of heavy dishes.

 

Our Crispy Za’atar Potatoes are a great option for Thanksgiving with or without the tzatziki. And although we much prefer textural and crispy foods…if you’re making mashed potatoes we highly recommend adding some za’atar to liven them up!

 

Hetti Mckinnon’s Cumin-Maple Roasted Delicata Squash with Harissa Chickpeas and Lime Yoghurt
is a side dish that should take up a generous amount of real-estate on your plate. Displaying as a modern take on a Thanksgiving dish—it will truly impress your guests.

 

It’s a potato dish, it’s a salad, it’s everything you want in a side. Our Moroccan Potato Salad is herby, tangy, it’s got some heat to it, you can make it ahead—and boy is it satisfying with every bite.

 

 

It’s no secret that Hetty Mckinnon is a vegetable genius, so it was a no brainer to add her Roasted Carrot Salad with Hawaij, Mung Beans and Preserved Lemon Yogurt to our list. The Preserved Lemon Paste yogurt will brighten your palettes while the Hawaij will anchor you in the warm flavors you crave at Thanksgiving.


 

PHOTO BY MICHAEL GRAYDON

 

This gorgeous recipe for Sweet Potatoes with Harissa by Molly Baz for Bon Appetit will not only make your Thanksgiving table look even more beautiful, it will excite your taste buds with its spicy-sweet notes. Harissa over marshmallows any day!

 
 

 
 

and if you have enough room…DESSERT!!!

 
 

If you are a New York City local and you don’t have time (or straight up don’t want to, we feel that) to make pie this year? We taste tested pies from several local Brooklyn bakeries and have found THE BEST APPLE PIE! We HIGHLY recommend picking up your favorite vanilla ice cream with that and sprinkling some Kafe Hawaij spice on top for that extra va va voom.

—it is h e a v e n l y.

 
 

Photo credit to Molly Yeh

Molly Yeh’s Hawaij Apple Pie with Cardamom Whipped Cream is an absolute must. I mean, that picture kind of says it all.


Our Kafe Hawaij Apple Muffins with Pecan Crumble Recipe can be easily altered into a cake (just by using a cake tin instead of a muffin tin). These flavors taste like a caramel apple in cake form and would be the perfect Thanksgiving dessert for a “cake-over-pie” person.

 
 

 
 

Everybody loves LEFTOVERS


 
 

PHOTO BY ELIZABETH CECIL

Andy Baraghani’s Turkey Shawarma with Crunchy Vegetables is a fantastic option for turkey leftovers!!! When you have tons of leftover meat and no idea what to do with it, shawarma spice is always the answer.


 

WE FOUND THE BEST APPLE PIE IN NEW YORK

If you are assigned dessert duty this year you will need three things: apple pie, a pint of vanilla ice cream, and a jar of Kafe Hawaij.

Don’t feel like making pie for Thanksgiving this year? We sympathize! Sometimes, you just don’t have the energy for it!

Have no idea where to pick up a show stopper of a pie? (No more run of the mill grocery store pies, we beg of you!) We thought it would be beneficial to taste test some local pies, and tell you our top favorite picks!

You MUST try out Four & Twenty Blackbird’s Salted Caramel Apple Pie. The texture of the crust is flaky and melt-in-your-mouth-y, the apples are not too hard and not cooked into applesauce, the overall flavor of the pie is so well-balanced (just the right amount of cinnamon). What else can we say, this pie is perfect. Four & Twenty Blackbird’s Thanksgiving pies are selling out quickly!!! So don’t miss out.

Petee’s Hudson Valley Apple Pie is the pie you order when you want the taste of a classic. It’s your grandma’s pie without grandma putting in all the work. This pie truly celebrates the apple, not letting any other ingredients over-power the fresh apple flavor.

All this aside, we have to say, the real show-stopper of this taste test was the side of vanilla ice cream with Kafe Hawaij sprinkled on top. This combination pairs perfectly with a piece of pie. So much more exciting than the plain vanilla scoop always melting at the side of your dessert plate.

So pick up a pie (don’t wait on this, pre-order before they sell out!), grab a pint of vanilla ice cream and a jar of Kafe Hawaij, and dessert is served! As easy as that :)


Four & Twenty Black Birds Box

Petee’s Pie Box

Kafe Hawaij and Vanilla Ice cream, the real show-stopper of them all.

This combination pairs perfectly with a piece of pie.

New York Shuk Team hard at work judging the best pies for you.

Ron thinking hard on his decision for best pies.

shino takeda Q&A

 

Shino is magic. Her positive outlook on life is infectious and her soul is truly reflected in her colorful and whimsical work. We are so lucky that this year we get to collaborate with our dear friend and artist, Shino Takeda for a special edition gift set. Inspired by our recent Matbucha product, Shino created a ‘Tomato Garden’ bowl collection for New York Shuk. The limited edition ceramic bowl and spoon is included in a limited number of our new ‘Best of’ Gift Set.

Shino grew up in Kyushu Island in southern Japan, an area which has a rich history of ceramics and art. Her mother was a passionate collector of traditional Japanese ceramics, textiles, and an array of other crafts (she even named Shino after her favorite glaze, Shino glaze). Growing up in such a creative environment had a big influence on Shino. At the age of 20, she moved to New York City, which opened up an even wider scope of culture and arts.

Most of her work is hand built with the use of the coil method and various clay bodies. Her inspirations come from nature that she sees, feels, tastes, and hears around her each season. Shino immerses her senses into the colors which are within her and surround her everyday—trying to capture them in her ceramics. Her work, each individual piece, is one of a kind. Shino says she searches for “perfect imperfections, tracing memories, and leaving footsteps of my life, making a story that connects the old to the new and myself to others. I am striving to make larger, mature-like pieces, which can still hold eccentric child-like feeling.”

Her work is renowned in the design world; her work was recently on display at The Fabric Workshop and Museum in Philadelphia and at Fort Makers Gallery in NYC.

Scroll down on this page to check out photos from our visit to her studio in Greenpoint.

Doesn’t she sound like someone you want to ask a million questions? We think so too, so we sat down with our good friend Shino to hear all there is to know about her, her creative practice, and of course—her taste in food.

You can buy Shino’s work on her website. I also, recommend reading this and this interview with her, where you can get a glimpse into her art filled home.

 
 

Name: Shino Takeda
Occupation: Ceramicist
Where do you live?: Bed-Stuy Brooklyn NY


 

What is your favorite smell?
Light rose

What is your favorite way to spend your time?
If I can? Sit in front of lake or waterfall, legs in the water, great company, music and food

If you were an animal- which one would you be?
Dog

What do you consider your greatest achievement?
Being full time ceramicist and make a living

What's your favorite restaurant/ cafe/ bakery?
NYSHUK house🤣🤣 for real. But if I have to pick another, Aurora Brooklyn

What is your motto?
Do what I like and what I am good at and never mind what works for the others

What's your go-to comfort food?
Rice ball

Top pantry essentials in your kitchen?
NYSHUK harissa and Yuzupepper

Where do you shop for specialty food items?
Farm to People delivery

What's your favorite hiding place?
Studio🤣🤣

What did you eat for breakfast?
Don’t eat breakfast

Where in the world would you most like to live?
NY

What is your favorite cookbook
Don’t have and don’t really look..but if I do whatever have a lots of pics. I don’t like to follow recipe, but I like to get the abstract idea and trying to make something close to that(make sense..?)

What is your idea of perfect happiness?
Perfect???? 🤔🤷🏻‍♀️What r u asking me🤣
Good companies,food on table, healthy body and mind? Oh and dogs and cats around🤣🤣🤣🤣

If you could collaborate with any person on a project.. who and what would it
Pina Bausch🤭🤭
I want to make big sculpture stones for her stage. It is a big dream, I know.

What is your theme song?
Well..so many…But let’s say right now
Kickin’ 4 Brooklyn

What is your favorite New York Shuk product? And what do you like to make with it?
The berry powder thing🤣🤣
Grain/couscous salad is my fav or roasted fish

***psst… We think the “berry powder thing” is the Ground Sumac Berries, but honestly kind of love that, considering a product name change?

 

Holiday Gift Guide 2021

Here at New York Shuk, we strive to make Middle Eastern pantry staples that are as beautiful tasting—(arguably even more so!) on the inside as their appearance on the outside. Our products represent our mission to keep our culinary heritage alive, while also giving home cooks the tools and inspiration to cook more deliciously for their family and friends. This holiday season we implore you to continue this tradition, by offering a unique array of vibrant, artisanal condiments and spices that come bundled in several gift-worthy collections, at a broad spectrum of price points. You can put together your personal gift selection in our shop, but to save you time we listed some great options below, including a very special NEW Gift Set! We can think of no better gift than upgrading everyday meals for you and your loved ones.

**psst. individual jars make for great stocking stuffers…


 

LIMITED EDITION ‘BEST OF’ GIFT SET

 

You have asked for a curated New York Shuk gift set and we happily obliged!

This sleek gift box holds New York Shuk’s all-star best sellers—Signature Harissa, Preserved Lemon Paste, Shawarma spice, Za’atar spice and the new Signature Matbucha, accompanied by a handmade ceramic bowl and spoon by Japan-born, Brooklyn-based artist, Shino Takeda.

Click here to learn more about the ‘Best of’ Gift Set.

$225.00
Add To Cart

 

THE NEW YORK SHUK PANTRY

 

This comprehensive collection of Middle Eastern pantry staples includes Signature Harissa, Harissa with Preserved Lemon, Preserved Lemon Paste, Signature Matbucha and Matbucha with Olives & Mint condiments; three types of dried harissa (Fiery Harissa, Rosey Harissa, and Herby Harissa); Shawarma spice, Baharat, Ras el Hanout, Sumac, Hawaij, Kafe Hawaij and Za’atar; along with stone-milled White Sonora wheat crackers in two flavors: Harissa and Za’atar. Essentially, this collection is the gift that keeps on giving—exciting your meals for a long time coming.

$169.00
Quantity:
Add To Cart

 

THE MIDDLE EASTERN SPICE COLLECTION

 

This magical set includes a wide array of New York Shuk’s most versatile spices and spice blends. Home cooks at any level can easily incorporate: herbaceous za’atar, bright sumac, warming Ras el Hanout, comforting Hawaij and Kafe Hawaij, and the superhero spices Baharat and Shawarma into everyday fuss-free dishes (think egg dishes, vegetables, burgers, chicken, fish and more) transforming them to classic Middle Eastern fare.

$58.00
Quantity:
Add To Cart

 

THE HARISSA COLLECTION

 

This set of five Harissas include two condiments: Signature Harissa and Harissa with Preserved Lemon, and three dried harissa spices: Fiery Harissa, Rosey Harissa, and Herby Harissa. All five pantry staples can be used to up your meal games with just one spoonful (or more, depending on your heat preference).

$53.00
Quantity:
Add To Cart

 

MOROCCAN TEA SET

 

There’s something magical for us about the symbol of drinking tea in the Moroccan culture that sets as a daily reminder to enjoy the presence of the people around you, relax and take it all in. The Moroccan Tea Set is an exquisite gift for any occasion, by giving it to a loved one you are not only providing a beautiful home staple but you are starting a tradition that promotes togetherness, lasting a lifetime. This set includes: a Moroccan tea-tray, Golden Moroccan teapot, Royal Moroccan glass cups {set of 6}, New York Shuk tea spice blend+ our own recipe for spiced Moroccan mint tea, 350g Pistachio halva, 150g Pistachio Turkish delight.

$345.00
Add To Cart

(NEW PRODUCT) how to pronounce Matbucha?

 

The process of bringing to life a product that most people have never heard of, let alone how to pronounce it (mat-boo-HA) is a tough one.

SOOO many doubts… should we have just gone with a product people are actually familiar with and requires less education? Should we call it by a different name? I mean it's REALLY good as a base for shakshuka so maybe we should just call it a shakshuka sauce… or maybe we should just call it a moroccan tomato sauce? Everybody loves a tomato sauce…

A the end of the day, the food we cook, eat, and share with others is imbued with so much significance - it helps define who we are and how we see the world. That is why, no matter what we are cooking up at New York Shuk, we stay true to our mission of keeping our culinary heritage alive. It might not always be the easy way, but its the only way for us. 

All this to tell you that we went to the streets of Brooklyn and had people pronounce Matbucha for us. Here is how they did….

 
 
 
 
Behind the scenes | The New York Shuk team at Grand Army Plaza Brooklyn on a mission to get people to pronounce matbucha on camera :)

Behind the scenes | The New York Shuk team at Grand Army Plaza Brooklyn on a mission to get people to pronounce matbucha on camera :)

 

Jewish Food Society x New York Shuk

 

We teamed up with the Jewish Food Society this past Friday and it was glorious. Their Friday Fairy flew on to many doorsteps and gave a special surprise to lot’s of happy New Yorkers. What is the Friday Friday you ask? Each season the Jewish Food Society teams up with a talented collaborator to deliver a delicious package around town, and they get help from some lovely people: i.e. their Friday Fairies!

What was the surprise? It was a fresh challah (made by Ron, who worked into the night) and our new Signature Matbucha and Matbucha with Olives and Mint!

We were very happy to be a part of this giveaway, not only because we love the Jewish Food Society, but also because for us, challah is synonymous with matbucha. Rooted in tradition, they make the perfect pairing—and we could think of no better way for people to try our new matbucha product.

 

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(NEW PRODUCT) MATBUCHA | A LABOR OF LOVE & TOMATOES


 
 

 

Without further ado let me introduce you to our newest New York Shuk staples. The Signature Matbucha and our Matbucha with Olive & Mint.

Matbucha is an all-star condiment, and multi-purpose meal starter that brightens weeknight dishes in minutes.It dates as far back as the 16th or 17th centuries, when merchants traveled from the New World to Old, bringing tomatoes from Mexico to Europe and North Africa.

Just as Italians gently cook fresh tomatoes to preserve the short tomato season, and use throughout the year as a base for sauces and stews, Jews from Morocco, Libya, Algeria, France, Israel and beyond simmer tomatoes with peppers and spices to make the delicious ‘cooked salad’ and sauce known as matbucha.

Celebrating treasured, edible family memories is a significant part of what we do at New York Shuk. We hope that by sharing our products with you, we will not only inspire but give you the tools to create a food legacy of your own. Below is a glimpse of our own family lunch aka our Matbucha trailer, shot on a 16mm camera by Nathan Zack.

Leetal & Ron

XO

 

SIGNATURE MATBUCHA

New York Shuk’s Signature Matbucha begins with iconic Jersey tomatoes and roasted Hatch chiles, pairing them with just enough garlic and preserved lemon to amplify their summer sun-kissed essence. The jammy sauce is rich and vibrant, with just the right touch of heat.

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MATBUCHA WITH OLIVES & MINT

For a milder touch, the Matbucha with Olives and Mint is our playful variation on the classic that features briny Manzanilla olives, mint, and a hint of turmeric.

 
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Passover 2020

 

No one needs to ask why the nights of Passover 2020 will be different than all others. 

But just because the holiday is coming at a challenging moment doesn't mean we can't make it delicious. Whether it's your first time hosting a seder, or you're alone, or you're dealing with limited ingredients, we teamed up with Joan Nathan, Michael Solomonov, Adeena Sussman, Pati Jinich, Fany Gerson, Alon Shaya, Alex Raij, Leah Koenig, and Jake Cohen to bring you a bunch of inspiring recipes and videos. Thank you Tablet Magazine for hosting us on your platform and check out the rest of the recipes here. Grateful to be amongst these amazing chefs and share this recipe with you.

We contributed our Hawaij braised cabbage recipe to the mix. The perfect side dish made from 2 main ingredients; hawaij spice and the humble cabbage. Look at the video below to see how Ron and the rest of the chefs are making their dishes.

 

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34 Ways To Use Preserved Lemon Paste

 

Our Preserved Lemon Paste brings the magic to everyday dishes. Its deep citrus flavor and rich umami notes add a certain ‘je ne sais quoi’ to any dish it touches. Here are some of our favorite ways to use our preserved lemon paste;

 

  1. Make an irresistible labane dip by mixing the preserved lemon into your yogurt and top it with olive oil and za’atar.

  2. Tuna Salad! Make a quick meal by mixing your tuna fish with harissa, preserved lemon with or without mayo. The citrusy flavor will uplift the salad altogether. Add olives, capers, scallions for if you have on hand. Try this recipe or this one.

  3. Mix with olive oil for a super simple yet impressive vinaigrette salad dressing. A few salad recipes for inspiration: Lettuce Salad, Roasted Pepper Salad with Burrata and Za’atar Chips, my everyday salad and this Roasted Pepper & Chickpea Salad.

  4. Make instant ceviche by mixing raw fish with the preserved lemon and add your preferred ingredients to go with it. This is our version of Red Snapper Ceviche.

  5. Create an irresistible tahini dip/dressing by replacing the lemon in the recipe with the lemon paste. Try our recipe for Lentil & Tahini Dip .

  6. Add it to your cocktails for a bright surprise. Try our Bloody Mary recipe, tequila-based Sunrise Ruby, rosemary and preserved lemon flavored Lemon Sting and our Let me be, Lemon Bee gin cocktail.

  7. Potato salad works so well with preserved lemon. You can make a more traditional version or this Moroccan inspired recipe with harissa.

  8. Smoked fish makes a great combination with preserved lemon. They are both salty ingredients so, you need to watch the amount, but when used right, it is just *chef’s kiss*. Try our Smoked Salmon & Harissa Spread.

  9. Use it as a zesty marinade for your chicken and beef.

  10. Roasted salmon has become one of the most loved recipes we shared. Just two ingredients; salmon and preserved lemon paste. It’s quick, healthy, and so tasty. 

  11. Pasta! We all love pasta. Toss the preserved lemon paste through pasta and parmesan for a quick weeknight meal or mix in while making your favorite pasta salad.

  12. Lemon pound cake. Add to your pound cake batter and to your frosting/glaze.

  13. Add a zesty note to your Chicken Soup by adding a touch of preserved lemon paste when serving. 

  14. Sandwiches; the options here are endless. Start by spreading it on bread and top with avocado.

  15. Vegetable platter, whether fresh-cut vegetables or roasted vegetables in the oven, drizzle a mixture of preserved lemon and olive oil when serving. You can also finish it off by sprinkling za’atar or dukkah for an extra oomph.

  16. Grilled fish & seafood; brush with preserved lemon before grilling.

  17. Mix it in with your salsa! From a tomato salsa to an herb salsa, the preserved lemon brings it all together.

  18. Take your homemade Hummus to a new level by replacing the lemon in your recipe with the lemon paste. I like making my Hummus with white beans and topping it with sautéed spinach or any other roasted vegetable, finish with a sprinkle of dukkah spice/fiery harissa.

  19. Slow cooked stews come to life with an addition of preserved lemon paste. Add it to slow cooked lamb, chicken, fish, or any vegetable dish.

  20. Make preserved lemon yogurt so you can top it with your fav roasted vegetable. Try this Lemon Yoghurt & Sautéed Shawarma Cauliflower or this Hawaij Roasted Carrots with Mung Beans and Preserved Lemon Yoghurt.

  21. Upgrade the lemon yogurt from above by making it tzatziki style; add cucumber, olive oil, dill, mint, and garlic. Serve with Crispy Za’atar Potatoes.

  22. Make Yossi Arafi’s preserved lemon ice cream.

  23. Make quick pickles by mixing preserved lemon, salt with your desired vegetable. Carrot, cauliflower, cucumber, and fennel all work great as pickles. Let sit for a few hours before serving, if possible.

  24. Grain bowls; season your preferred grain with preserved lemon and olive oil before you place all of your toppings.

  25. Add to your guacamole.

  26. Beans, any beans. Cook until soft and set aside. In a pan warm up minced garlic, fiery/rosey harissa spice, olive oil, and preserved lemon paste toss the beans and swirl it together. Garnish with herbs and grated cheese.

  27. Preserved lemon aioli or just mix with mayo for any application.

  28. Add to your chicken patties. Try this recipe from The Daley plate.

  29. Season cooked green beans with a mixture of olive oil, preserved lemon paste, and grated garlic. This is a bright side dish to any meal.

  30. Preserved lemon pie.

  31. Make Greek lemon potatoes by replacing the lemon and salt in the recipe with the preserved lemon paste.

  32. I love fennel with preserved lemon paste. Either keep it fresh by shaving the fennel very fine and mix it with olive oil and preserved lemon paste or sautee the fennel and finish it off by mixing preserved lemon paste.

  33. Make Lebanese garlic sauce called Toum. Replace the lemon juice with preserved lemon paste and taste for salt before you add any. This is a great base recipe.

  34. Add a spoonful to your pesto for a bright citrus touch.

GIVEAWAY + RECIPE | THE JEWISH COOKBOOK

We met Leah back at 2014. She was covering a pop up we did for Purim for the Forward and we stayed in touch ever since.  Leah is an expert on all things Jewish Food and is the author of 6 books(!!!) on the subject. I love her writing style and the depth of research she does in putting this work out there. Couldn't be more proud of the work she is doing in keeping these special recipes of the Jewish diaspora alive.

Her latest one is The Jewish Cookbook, featuring more than 400 home-cooking recipes for everyday and holiday foods from the Middle East to the Americas, Europe, Asia, and Africa - as well as contemporary interpretations by renowned chefs including Yotam Ottolenghi and Michael Solomonov. This massive collection of recipes will give you a true insight to the culinary traditions from Jewish communities around the world.

Leah kindly shared the recipe for her Orange Soup with us. A truly comforting recipe for these harsh winter days. And I surely hope that by now you are sprinkling the Hawaij spice in most of your soups & stews, it really is a magic spice that brings so much flavor and depth.

Enter our giveaway on Instagram for a chance to win a copy of The Jewish Cookbook + 1 jar of our Signature Harissa + 1 jar of our Hawaij spice blend. Giveaway ends Friday 1/24/20 at 11:59 EST.

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New Product | An East Meets West Cracker Love Story.

 
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Two families. A lifetime’s worth of heritage. Three delicious flavor combinations.

Forget the crackers you know. Meet the crackers you’ll love.

When you mix Hayden Flour Mills stone-milled White Sonora wheat with New York Shuk’s rich & vibrant flavors, magic was bound to happen. And it did.
Inspired by the Middle Eastern pantry and the spices that go with it, these crackers combine ancient Eastern and Western traditions to unlock a cracker’s full potential.

Don’t be fooled by their humble appearance, these crackers pack flavor in all the right places. Harissa is vibrant & piquant. Hawaij is earthy & fragrant. Za’atar is zesty & herbal. Crisp, savory and slightly addictive.

The hardest part is choosing which one you’ll eat next.

Spread love, and plenty of harissa on our new crispy crackers. 
We hope you’ll love eating them as much as we loved making them. 
Order them here.

  

Happy weekend!

xo


Ron & Leetal

 
 

Holiday in brooklyn

Kick off your holiday shopping with New York Shuk at the Phonecia Flea Holiday Market in Greenpoint.

Phoenicia Flea is a curated market of makers & merchants from the Catskills, Hudson Valley and beyond.

Saturday December 3rd & Sunday December 4th
11am - 5pm Rain or shine!
64 Dobbin Street Brooklyn, NY 11222

Looking forward to seeing you!

 
 

Buy an experience

 

This year we decided to do things differently for the holiday season.
We thought that better then assembling yet another gift set for you to buy... how great if you can give someone a truly memorable gift this year.

from a Pickle Party to ring in the new year to a Moroccan Doughnut workshop in Hannuka, we put together a full list of fun events and classes we will be hosting!

Click here for more info & first dibs on tickets. 

Have a fabulous holiday weekend, we are certainly grateful for each and every one of you for your continuous love and support.


Ron and Leetal

XO

 

a spanking new look & flavor

 

Change is hard.

But a necessary step in our constant evolution.

We were lucky enough to understand early on that growth is inevitable but evolution is a choice.

Our logo and packaging is a visual representation of more than just who we are, but a stage of our growth.

We decided that New York Shuk is due for a change. As we constantly evolve, grow and shape our-self it was time for our brand to evolve with us to reflect where we are at now- 'New York Shuk circa 2016'.

For the past 10 months we been working on our second step in our brand evolution.

With every iteration we will always stay true to what we stand for- keeping our culinary traditions alive by creating high quality Middle Eastern pantry staples for you to create these authentic flavors in your own home for your family.

NYSHUK first logo.

NYSHUK first logo.


New York Shuk circa 2016.

New York Shuk circa 2016.

and..

 

On October 7 we are officially launching our new look AND our new flavor; HARISSA WITH PRESERVED LEMON. Part of a full on Harissa collection which will be complete with 3 additional Harissa products by the end of 2016.

We value your constant support and want to offer you a special
pre-order price
as a token of our appreciation.

GET 25% OFF AND FLAT RATE
SHIPPING ON ALL ORDERS MADE
BY SEPTEMBER 30.

Don't miss out on this time sensitive promotion.

 

NY FIRST couscous week

 
Chef Alex Raij and her couscous & pisto dish. Photos by Maria Midoes

Chef Alex Raij and her couscous & pisto dish. Photos by Maria Midoes

 

‘New York Shuk’ invites you to Celebrate NY first
Couscous Week with the city’s finest restaurants.

This year we have been invited to participate in the international couscous competition happening in Sicily later this month. To celebrate all things couscous we are launching the first ever NY couscous week.

During September 5-12 we are collaborating with some of NY’s favorite spots; from a Michelin star restaurant to neighborhood favorites, from Brooklyn to Manhattan, chefs were asked to show creativity and use New York Shuk hand rolled couscous to create a unique take of their own.

Shalom Japan steak & couscous dish. Photo by Maria Midoes

Shalom Japan steak & couscous dish. Photo by Maria Midoes

 

During Couscous week, you can enjoy real, fresh, New York Shuk couscous at the following places:

Upland- Chef Justin Smillie will be making seared octopus roasted red pepper, couscous, almonds + brown butter

Daniel- Chef Jean Francois Bruel will make a warm squab salad with our corn couscous. Lightly smoked breast, sweet corn, stuffed legs, and bok choy.

Roman’s - Chef Michael Mangieriat will make a traditional Sicilian seafood couscous.

Txikito - Chef Alex Raij will be making Couscous artesanal con jugo concentrado de pisto (Local handmade couscous with concentrated free run juices of local vegetable pisto)

Shalom Japan - Chef Aaron Israel is making A NY strip steak rubbed with spices intended to evoke kebab flavors, served with couscous, grilled heirloom tomatoes, harissa, grilled onion puree, and a summer vegetable relish.

Boulud Sud- Chef Travis Swikard will be serving couscous alongside a chicken tagine.

Baccarat Hotel The team of chefs at Baccarat Hotel will be serving couscous with Maine Lobster Salad, cauliflower, walnut and maple caviar vinaigrette.

baccarat_couscous_week3 (1 of 1).jpg
Baccarat Hotel lobster & couscous salad. Photos by Maria Midoes

Baccarat Hotel lobster & couscous salad. Photos by Maria Midoes

Chef Travis Swikard at Boulud Sud with his chicken tagine and couscous dish. Photos by Maria Midoes

Chef Travis Swikard at Boulud Sud with his chicken tagine and couscous dish. Photos by Maria Midoes

 

CLASSES

As part of the couscous week program, New York Shuk will be teaching two cooking classes focused on The Art of Couscous. Learn all about the techniques behind making couscous from scratch.
More details about the class can be found HERE.

For those who won’t be able to attend the classes, Ron will demonstrate live how to make couscous on 'Instagram stories'. Sharing the tricks of making couscous at home without a steamer or a sieve. Follow us on Instagram.

Ron couscousing. Photo: Najwa Kronfel

Ron couscousing. Photo: Najwa Kronfel

 

THE ART OF COUSCOUS

For us couscous is a symbol of culinary craftsmanship. A labor-intensive process of Semolina and water that’s rolled together to form tiny granules of couscous. Unfortunately, the art of couscous making was lost to the processed instant couscous. Our goal at New York Shuk is to keep the tradition alive and give you the opportunity to experience those lost artistry rituals.

Learn more about New York Shuk Couscous, HERE.

 
Ron couscousing. Photo: Najwa Kronfel

Ron couscousing. Photo: Najwa Kronfel

 

By hosting New York's first Couscous week we are hoping to give you a chance to experience couscous as it should be, made by hand not from a box.

We hope you have a chance to join in,

Ron & Leetal

x

 

P.S. Don't forget to hashtag #couscousweek

 

shakshuka time

 
 
 

It’s been fun seeing how shashuka has been gaining momentum around New York menus, Instagram feeds and just about everywhere else.

 There’s something very comforting about this dish, but it’s the fact that you can whip it up so quickly for brunch, lunch or dinner that I think makes this dish so attractive. Well, besides the flavor of course.

Tomato season might just be around the corner but it was important for me to give you a simple recipe you can use all year around so I used canned tomatoes. Feel free to swap for fresh while you can.

I'm hoping to go into more details about the origin of shakshuka and other alternatives forthis special dish-but for now, enjoy this simple take!

 

Ingredients:

15 garlic cloves, peeled & sliced

5 tbsp. sunflower oil

3lb diced tomatoes (with the liquid from the can)

3 tbsp. NY SHUK Harissa

Salt to taste

6 eggs

 

In a large frying pan place the garlic and oil and cook on medium heat until the garlic soften but remain light in color. Mix as you go. Add the tomatoes and harissa. simmer until tomatoes have thickened. Add salt to taste. This stage should take you about 15 minutes. If you are not in a hurry you can keep cooking the tomatoes on low heat (up to an hour). Gently crack eggs into frying pan over tomatoes. Season with salt and pepper and cover with a lid. I like my egg extra runny so I only cook them for approx. 4 minutes but if you like them more firm keep cooking for an extra 4 minutes.  Serve in the pan, preferably with fresh bread on the side.

Enjoy.

 

Let the fun begin

I am thrilled to share with you that we are starting a new series of curated events where we will be collaborating with some of our favorite ladies in the food world. Homa, founder of The White Moustache, will co-host our first dinner. Homa makes yogurt like you NEVER tasted before and we couldn’t be more excited to work together and bring you our take on a Persian feast celebrating the Jewish holiday of Shavuot. Let the fun begin.

Don't wait with getting your ticket- they won't last long : )

Have a great weekend y'all,

Ron & Leetal

 

xx

 

It’s a Hanukkah miracle!

We got some awesome news to share with you. The past few months we been working hard to find ways for us to lower our prices so you can have more Harissa in your pantry.

Its been one of our goals from the get go, we just didn’t realize it will be such a challenge. Being two stubborn Israelis we were determined to find a way for you to enjoy our product, no excuses.

Having a small business, you realize there are way more challenges then those ‘yay! I work for myself’ moments. So we cherish these little wins with everything that we got and glad we can share them with you.

Bottom line,

We have lower, better prices for our HarissaLekama and Tanzeya. So head over to our shop and refill your pantry.

 

Happy Hanukkah!

Ron & Leetal 

x

 

photo: Christine Han Photography

photo: Christine Han Photography