We teamed up with the Jewish Food Society this past Friday and it was glorious. Their Friday Fairy flew on to many doorsteps and gave a special surprise to lot’s of happy New Yorkers. What is the Friday Friday you ask? Each season the Jewish Food Society teams up with a talented collaborator to deliver a delicious package around town, and they get help from some lovely people: i.e. their Friday Fairies!
We were very happy to be a part of this giveaway, not only because we love the Jewish Food Society, but also because for us, challah is synonymous with matbucha. Rooted in tradition, they make the perfect pairing—and we could think of no better way for people to try our new matbucha product.
