The process of bringing to life a product that most people have never heard of, let alone how to pronounce it (mat-boo-HA) is a tough one.
SOOO many doubts… should we have just gone with a product people are actually familiar with and requires less education? Should we call it by a different name? I mean it's REALLY good as a base for shakshuka so maybe we should just call it a shakshuka sauce… or maybe we should just call it a moroccan tomato sauce? Everybody loves a tomato sauce…
A the end of the day, the food we cook, eat, and share with others is imbued with so much significance - it helps define who we are and how we see the world. That is why, no matter what we are cooking up at New York Shuk, we stay true to our mission of keeping our culinary heritage alive. It might not always be the easy way, but its the only way for us.
All this to tell you that we went to the streets of Brooklyn and had people pronounce Matbucha for us. Here is how they did….
Behind the scenes | The New York Shuk team at Grand Army Plaza Brooklyn on a mission to get people to pronounce matbucha on camera :)